We all like to receive free gifts, in fact looking around my office I have plenty of branded pens and mugs to choose from. There are many statistics to support the fact that giving out promotional gifts is the most effective media for advertising and an inexpensive way to improve brand recognition. This is because promotional gifts engage people on a physical level and create a feel-good factor for recipients.
The question is however, what makes a good promotional gift and how can you make it part of a successful marketing strategy?
If the product is useful, used regularly and longer lasting it will have the maximum exposure for your company. These memorable gifts will increase customer loyalty, grow lead generation and build awareness. The more impressions you can create, the greater your company exposure will be. It stands to reason therefore that the quality of your products reflects your brand and is quite often your business card for new opportunities. Making sure you pick the right products can lead to difficult decisions, after all you are spending money and want a return on your investment.
It is worth considering that investing in high quantity, low quality products may end up damaging your reputation. What you need are products that are useful, used regularly and remembered. They need to reflect your business and your brand. It might be frugal to buy cheap products but that may be a waste of your marketing budget. It makes sense to achieve a higher return on investment from smaller quantities of high-quality products and focusing on more beneficial recipients. Your customers and staff will appreciate promotional gifts that last longer and have a higher impact. Quality items are more likely to be held onto longer and this reflects on brand recognition.
Luxury promotional gifts such as clothing can add staff loyalty while creating a corporate uniform or a new employee kit. High quality jackets, gilets, polos and t-shirts from leading brands are a great choice, just add your logo and company details.
For the office, our promotional pens from brands such as Parker Pens and Waterman can be engraved with your logo. Our executive pens are supplied in a presentation box and low minimum quantities are available.
Consider tech products such as power banks, wireless chargers, wireless speakers and wireless earphones, a great addition to any campaign. Tech items are some of the most influential gifts and will be used on a regular basis creating long lasting impressions.
Promotional confectionery is always a popular choice, with sweets and chocolate ensuring that your marketing strategy has a high impact for a low-cost product. For the more adventurous why not design your own chocolate.
With awareness very much focused on avoiding single-use plastics items such as reusable water bottles and coffee cups have become very relevant and make excellent items to promote your marketing. These items are long lasting and will be used regularly, maximising potential impressions while all the time increasing brand recognition.
With many exclusive products in our catalogue I have sampled only a few ideas here. With smaller minimum quantities on many of our products, The Luxury Promotional Gifts Company can help increase your brand awareness, influence customer behaviour and can cater for all budgets. Get in contact with us and see how we can make sure that important first impression is a good one.
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