In the previous post on our blog, we shared a saying that has fast become a favourite here . . .
The quote in question?
Marketing is a contest for people's attention.
The general gist? To get noticed is to get ahead, to stand out from the crowd and to succeed.
In business, to command (and retain) people's attention is VERY important.
There are other tactics, strategies and approaches, of course . . .
There are also other sayings.
Other marketing mantras, other inspirational utterances, other words of wisdom.
Marketing is a contest for people's attention, for sure . . .
But in addition, the best marketing doesn't feel like marketing.
This is another quote that applies to our efforts here at The Luxury Promotional Gifts Co.
Because as important as it is to market yourself to your customers and clients (both old and new), no-one appreciates the hard sell.
The high pressure approach.
The nagging.
The constant contact.
Our method is far more subtle (and, therefore, much more attractive and effective) . . .
Giving useful Promotional Gifts to cherished clients and potential business prospects.
Gifts bearing branding.
Gifts to serve a particular purpose.
To be used. To be retained. To provide gentle reminders.
Branded Promotional Power Banks. Earphones. Speakers. Pens. Umbrellas. Bags. Notebooks. Etc. Etc.
Because marketing is a contest for people's attention . . .
But the best marketing doesn't feel like marketing.
Subtle. Simple. Successful.
Take our advice --- follow our lead!
Got a question or like to find out more about The Luxury Promotional Gifts Company? Email enquiries@luxurypromotionalgifts.co.uk or give us a call on 01256 886583.